We know that wearing a watch every day with the same strap might get a little dull. As collectors and enthusiasts ourselves, we appreciate having options and we know that strapping on a new style can entirely reignite our love for a timepiece.

Our manufacturing partners for our Analog:Shift brand leather strap collection are a multi-generational family owned factory in Italy that has been providing high quality OEM straps to your favorite watch brands in Europe for decades. We are deeply excited to make these colorful straps available at both a quality – and a price – rarely seen on the market!

The Nome Black Suede Strap 

Our new Suede Strap Collection is the second iteration of our popular line. Offering the same soft and supple velvety nap as their predecessors, these upgraded straps now feature a simplified one-line top stitch for increased versatility, as well as a perforated backing for even more comfort on the wrist.

The Nome Black Suede Strap is produced in deep black with a black cork backing - simple, perfect, and as dark as the long, cold nights in the Alaska town from which its name derives.

Handmade in Italy.

Please keep in mind that these straps are all handmade from high quality leathers. As such, there will be slight variations in color and texture from strap to strap and may differ slightly from those pictured. They will each develop their own characteristics of patina with age and wear - just like your timepieces!